VIRGIN MEGASTORES USA

2004 – Feb 2009

SENIOR CORPORATE MANAGER STORE ENVIRONMENT AND VISUAL MERCHANDISING

Developed engaging store environments & traffic stopping Visual Merchandising concepts for Virgin Megastores North America locations with a focus on creating entertaining selling experiences supporting the world’s largest selection of music & DVDs, games, fashion & personal electronics.

Responsibilities included:

Overall store environment - interior look and feel, visual merchandising, POP fixture design, production & roll-out, navigational graphics & signage, also innovative retail marketing programs supporting promotional, seasonal and event driven selling themes.

Developed interactive visuals and shop in shop selling areas for Apple, MTV, Levi’s, Warner Brothers & Xbox, also partnered w/ CBS, NBC & HBO to create branded selling areas.


Times Square Ground Floor
Hollywood and Highland Store Interior
Apple Shop In Shop Build-out
Spiderman Inflatable Times Square
Star Trek Product Feature Display
Hollywood and Highland Store Interior
Play Before You Pay Interactive Product Fixtures
Zune Shop In Shop Build-out
Nirvana Baby Interactive Floor Projection
The Beatles Product Feature Display
Surf Shop Interior
Hollywood and Highland Store Interior
XBOX Shop In Shop
Apple Shop In Shop Build-out
Logitech Shop In Shop
Heroes TV On DVD Projection Graphic Times Square
Twilight Film Feature Installation Times Square
Wall Graphics Produced From Actual Concert Ticket Stubs