VIRGIN MEGASTORES USA
2004 – Feb 2009
SENIOR CORPORATE MANAGER STORE ENVIRONMENT AND VISUAL MERCHANDISING

Developed engaging store environments & traffic stopping Visual Merchandising concepts for Virgin Megastores North America locations with a focus on creating entertaining selling experiences supporting the world’s largest selection of music & DVDs, games, fashion & personal electronics.

Responsibilities included:
Overall store environment - interior look and feel, visual merchandising, POP fixture design, production & roll-out, navigational graphics & signage, also innovative retail marketing programs supporting promotional, seasonal and event driven selling themes.

Developed interactive visuals and shop in shop selling areas for Apple, MTV, Levi’s, Warner Brothers & Xbox, also partnered w/ CBS, NBC & HBO to create branded selling areas.

Times Square Ground Floor

Hollywood and Highland Store Interior

Hollywood and Highland Store Interior

Hollywood and Highland Interior  

Play Before You Pay Interactive Product Fixtures

XBOX Shop In Shop  

Apple Shop In Shop Build-out  

Apple Shop In Shop Build-out  

Zune Shop In Shop Build-out  

Logitech Shop In Shop  

Spiderman Inflatable Times Square  

Nirvana Baby Interactive Floor Projection

Heroes TV On DVD Projection Graphic Times Square

The Beatles Product Feature Display  

Star Trek Product Feature Display  

Twilight Film Feature Installation Times Square

Surf Shop Interior  

Wall Graphics Produced From Actual Concert Ticket Stubs

$10 Bills From Sale Campaign  

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